Sharism and the Wine World: A New Culture of Sharing in Wine Production and Distribution

The wine industry is one of the most authentic expressions of culture, territory, and community identity. Yet, in recent years, it has become increasingly clear that global challenges – climate change, market access, sustainability, and digitalization – require a new approach. In this context, Sharism, as an economic and social vision based on the sharing of resources, knowledge, and opportunities, can offer a concrete and innovative response.

Beyond Competition: Collaboration Among Small Producers

In many wine-producing regions, small producers struggle to compete with large industrial groups. The sharist model promotes a cooperative and collaborative logic, where winemakers share infrastructure (cellars, logistics, digital sales channels), know-how (agronomy, marketing, export), and visibility opportunities (joint events, shared fairs, interactive platforms). This enables them to preserve artisanal quality, highlight local uniqueness, and access global markets without losing their identity.

Phygital Digitalization: iTV+ and Sharist Promotion

In the context of Sharism, Phygital iTV+ channels as God Wines are a key innovation: hybrid physical-digital spaces where producers can tell their stories, interact live with consumers, organize virtual tastings, and sell directly to the public. This democratization of market access reduces intermediaries and enhances transparency and sustainability.

Education and Shared Wine Culture

Another pillar of Sharism in the wine sector is shared education. Digital academies, cooperative masterclasses, and knowledge exchanges across regions and generations can be organized through interactive hubs. This approach supports the growth of the entire wine ecosystem and fosters a more inclusive wine culture, where knowledge is a common good, not a privilege.

Practical Applications

• Sharist 4.0 Cooperatives: evolved wine co-ops with participatory, transparent governance focused on common good outcomes.
• Shared E-commerce Platforms: digital storefronts for small producers acting together to cut costs and reach broader audiences.
• Phygital Events: interactive wine fairs streamed live, with coordinated tastings in multiple cities via connected smart hubs.

Toward Ethical and Sustainable Viticulture

Sharism encourages a more ethical and sustainable approach to viticulture. Sharing best practices in regenerative agriculture, ensuring transparency in product traceability, and redistributing value fairly along the entire supply chain are all central principles.

Sharism applied to the wine world is a tangible strategy to address ongoing transformations. In a sector rich in tradition, it can serve as a bridge to a fairer, more accessible, and better-connected future.

More information about Sharism https://sharism.wiki or https://sharism.xyz